Nintendo’s past in terms of
commercials bears no colds, either. When they want to brainwash their costumers
into wanting their products a lot, Nintendo makes commercials showing children
wanting said products. One of these commercials involved their prime mascot,
Mario. The product in question that deserved advertising was none other than
the Game Boy Advance remake of Super Mario Bros. 3. And boy does this
commercial get across how desirable it is to have this game.
It starts off with an extreme
close-up of a clock. Jump cut to a zooming-out extreme longshot of a teacher,
aghast, in an empty classroom.
The commercial then cuts to
outside, where the parents await their children with open arms…only for the
kids to JUMP OVER THEM. Cue a close-up of one father, confused and frightened
of his child’s demonic abilities.
Another extreme longshot
establishes the armada of kids beginning their run through the city. A low
angle shot from within a van frightens car collectors as one kid uses it for
jump air. We then arrive at a very low angle shot of all the kids jumping from
roof to roof, followed by an angled longshot in the subway.
After more extreme longshots, the
third one from the air, we get a close-up of a store owner slowly turning
around after putting up a sign. His eyes are greeted by a panning longshot of many
costumers wearing Mario masks. It all ends with footage from the game.
This commercial is just over the
top. All those kids, rampaging through the city, just to get their hands on a
Game Boy Advance remake of an NES game…something about that just brings me a
smile. I also liked pretty much every adult characters’ reaction to the
behaviour of the hooligans. Especially the confused father. Here’s to hoping
that more Nintendo based commercials are made this way.
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